Beefeater London gin is a pink base with the classic Beefeater gin but with a fruity twist. Brought to life by master distiller Desmond Payne was inspired by the founder of Beefeater James Borrough, vary whose creative concoctions of cherry brandy mint bitters. It was Payne's idea to use the original Beefeater basis to enrich him then with the sweet, fruity flavors of strawberries to compliment Beefeater's gin and citrus flavors. flavors slowly ending to a sweet finish. This gin has an alcohol content of 37.5% and Beefeater has been added to the pink trend.